Craig Juntunen

Craig Juntunen, a retired entrepreneur, is the founder of the Both Ends Believing.

Juntunen is the author of the award-winning book Both Ends Burning: My Story of Adopting Three Children from Haiti. He is also the Executive Producer of the critically acclaimed documentary STUCK.  In 2013, Craig toured the country with his documentary, visiting and screening STUCK in 62 cites in 80 days to make children living outside of parental care a relevant social issue.

In his early life, Craig was involved heavily in athletics, playing quarterback for a total of 14 seasons. He finished his athletic career as a quarterback in the Canadian Football League. He was elected into the Northern Idaho Athletic Hall of Fame and the University of Idaho Hall of Fame.

His experience as a leader on the football field led to his development as a successful entrepreneur. He built and sold a company with a successful track record and retired (temporarily) before founding Chances For Children, a foundation involved in creating sustainable communities in Haiti. His early experience with Chances for Children Foundation allowed Craig to recognize children living outside of parental care as a global issue, and one of the greatest human rights crises of his lifetime. In 2010, he started the Both Ends Burning Campaign in reaction to this social crisis. The campaign then grew into the Both Ends Believing we know today, working to promote family-based solutions for at-risk children. He is also the visionary behind the Global Child Protector Award, a groundbreaking award given every 18 months to the person who most embodies our mission of revolutionizing global child welfare through technology and collaboration.


Craig’s success as a quarterback and entrepreneur have blended together to build two successful and effective public foundations to protect the world’s most vulnerable children. Today many people, including members of the United States Congress and State Department, applaud his vision of countries using  Children First software to revolutionize their child welfare programs. Craig is an accomplished public speaker with over forty years of experience, and has spoken at a variety of events, including the Congressional Theater.


For more information on Craig or to get in touch with him, please visit our contact page.

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5101 Tennyson Pkwy.
Plano, Texas 75024
Toll-Free: 877-908-5161

Office: 480-699-5161 

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